REEBOK QATAR 2022

This boot signifies Reebok’s return to football. Qatar 2022 commemorates Reebok’s rich history but also paves the path for the future.

BRIEF

EARLY SKETCHES

PROTOTYPES

STRESS AND SHAPE OPTIMIZATION TESTS

Using my own resources, these tests became vital in the design of the sole plate as it allowed a form exploration. Through these tests, the design followed smart and tested guidelines to provide the best performing / light sole plate.

50 PERCENT PROPOSAL

MATERIAL DIRECTION

FINAL PRODUCT